During the run up to the first episode of EastEnders, interest with the public was already high, something which continued afterwards.
The song became popular after its inclusion in an episode of EastEnders.
An average EastEnders episode attracts a total audience share between 35 and 40%.
In a usual EastEnders episode, the viewer would see a shot of the phone and know who was calling.
It is the only EastEnders episode to feature just one character and the first of its kind in soap.
Her first EastEnders episode as a writer was broadcast on 8 May 2012.
The 30 July 2007 EastEnders episode featured a dedication to him following the end credits.
This was the most watched EastEnders episode of 2008 and the episode received 116 complaints from viewers.
Tully has since taken up directing, and has directed several episodes of EastEnders.
Colin Brake hailed it as the best episode of EastEnders that year.