It meant firing many veteran executives who were unable to adapt to the quickened entrepreneurial style Goodrich has adopted.

The restrictions contained in contracts and regulations considerably cramped the entrepreneurial style of Zong, who complained of limits the control structure placed on him.

This in turn led to an attempt to understand his entrepreneurial style and, given his remarkable propensity for failure, his staff and his support structures.

Mr. Troner said he worried that Mobil's entrepreneurial style in this region could be tempered by the more cautious and centralized Exxon.

Before long, his scattershot entrepreneurial style of "ready, fire, aim" passed for management strategy.

Travelers, by contrast, is marked by the entrepreneurial style of its chief executive.

The juxtaposition of Rubinstein and Schueller, though, is most interesting as a kind of natural experiment in entrepreneurial style.

Not surprisingly, Mr. de Savary's unabashed entrepreneurial style has rubbed some Americans the wrong way, especially in aristocratic Newport.

His entrepreneurial style set him apart at Kidder, where he was, a company spokesman was eager to point out last week, "always a little bit of a lone wolf."

However, Osman's entrepreneurial style was not compatible with Nasser's socialist revolution.