Vivendi's entertainment properties are the only ones for sale.

Comcast has reached such a significant scale that it now owns a huge large amount of media and entertainment properties.

"It fits the same global criteria of our entertainment properties."

In recent years, marketing co-operations have been increasingly popular between brands and entertainment properties.

Global picks up a fabulous entertainment property for a song.

Forget preschool - there has never been an entertainment property doing what this is doing.

In many cases, however, the products are placed by the producers of the entertainment properties to lend verisimilitude to their work.

"We're the best sports entertainment property in America," Kraft said.

A number of other prospective buyers are said to be interested in Vivendi's entertainment properties.

Rather they're eyeing the ancillary benefits of owning an original entertainment property.