This is about the American entertainment executive born in 1959.

And entertainment executives seem more determined this time to hold the line.

In the words of one senior network entertainment executive, "It's going to be a huge problem."

Many entertainment executives and popular culture experts think it's about time.

It has been holding regular conference calls with entertainment executives.

But for many entertainment executives, that seemed irrelevant just two years ago.

In the view of one entertainment executive: "The company has no management.

"I think the public reaction really took its toll," said one entertainment executive.

"It scares me to death," one senior entertainment executive said.

An accountant points out the entertainment executive who discovered Madonna.