He said Israel and the West should agree "to putting us to the test" by entering talks with the organization.
The key issue was the precise timing and stage at which the Irish government would enter such talks.
The opposition is refusing to enter talks with the government until it stops the violent crackdown.
Instead, he invited the manufacturer to enter direct talks quickly on all questions that stand in the way of approval.
He then entered talks with Notts County, but that did not lead to a contract.
By contrast, it took years before tobacco makers entered such talks.
Passages of his speech implied that Iraq might be prepared to enter such talks with a less than unyielding stand.
Negotiating stand: Ready to enter talks at any time.
In 2011, the company entered talks with several undisclosed companies for the sale of the company.
And if you enter bilateral talks, they'll be happy to walk away from the table.