But with the bill's sponsors agreeing on some amendments, the environmental lobby struck back, hiring prominent political consultants and enlisting celebrities like Paul Newman.

That is a surprisingly daunting challenge, and backers are commissioning polls, enlisting celebrities, and using focus groups.

The group has enlisted celebrities as honorary co-chairmen and co-chairwomen.

Enlisting celebrities like Michael Jackson for splashy advertising campaigns, he whittled away at Coke's market share, earning a reputation as a flashy but no less worthy adversary.

They have enlisted celebrities to lend their names to their cause.

This year, Housing Works hopes to enlist several celebrities for the march, including Gloria Gaynor, who sings the agency's anthem, "I Will Survive."

With the Clinton campaign enlisting numerous celebrities and raising millions of dollars here, the inaugural was viewed as that special kind of event Hollywood craves.

They are enlisting celebrities in sports and entertainment to generate interest.

Is there any downside for nonprofit groups who enlist celebrities?

Others have enlisted celebrities to become editorial directors: McCall's was even renamed Rosie's in honor of its celebrity editor, the actress and talk-show host Rosie O'Donnell.