Nike then paid him a $1 million endorsement fee.

The headliner gets to pick her fashions at a wholesaler's discount, an endorsement fee for each wearing.

This change caused her to return her $30,000 endorsement fee to Wilson.

Some of them, notably Johnson, received six-figure appearance and endorsement fees, and all performed well in winning gold medals.

Reebok put up an endorsement fee, estimated at $250,000 for three years, that enabled one of Chang's parents to travel with him.

Nike pays Michael Jordan $20 million a year in endorsement fees.

He piled up endorsement fees and accepted favors, including a Cadillac just for showing up at a Newark banquet.

"That level has less to do about money, annual endorsement fees, than becoming a household name," the agent, Bill Stapleton, said.

For his good name and charming smile, Nike pays Jordan a $20 million a year endorsement fee, about half of Jordan's annual income.

Aldrin did not, however, receive any endorsement fees for the use of his first name.