Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and influence purchasing behavior.

Hiring celebrities to endorse brands is one of the most time-honored tactics in consumer marketing.

Off-films, he has conducted TV shows, appeared as a judge in beauty pageants and endorsed brands.

Jyothika has endorsed several brands like Idhayam oil and Paragon footwear in the past.

In the past, he has also endorsed brands like The Chennai Silks.

He feels that her daughter as a popular sports woman could earn more through endorsing various brands.

He has already endorsed brands in telecom, fastfood, clothing, home entertainment, alcoholic beverages, and chocolates among many others.

Since then, he has appeared in numerous television shows, films, and endorsed several local brands in the Philippines.

Apart from music, she has also endorsed brands such as Nokia and Ivi.

As a sportsperson Komal got lot of offers to endorse various brands.