Researchers have found that the combination of increased affluence and endless choice actually makes people more miserable.

Does the endless choice of consumerism actually improve the quality of our lives?

It's all about making endless choices, large and small.

This gives skiers and boarders an almost endless choice of runs on their doorstep.

The smartphone epitomizes this by the endless choices and ways to get personally involved with multiple media at the same time, in a nonlinear way.

It's brought down the prices and given me endless choice.

We want endless choices, in dozens of categories, and it wouldn't hurt if you let us buy drinks with our phones.

But there was a payoff for our fervor - endless choices.

So how do we navigate a world of endless choice?

Indeed, given the almost endless choices, it has often seemed to me that a fat tome is needed to explain just what to drink when.