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But not everyone thinks an increase in visibility would be a good thing for the festival, which began on Friday and ends this weekend.
The troubles have been well rehearsed in these pages, and are not likely to go away when the season ends this weekend.
There's no reason to believe his winning form will end this weekend at Indianapolis, where last season he won easily.
As in past years, music is an important component of this summer's festival, which ends this weekend.
"I would think it would end sometime this weekend or next week, but one can't be sure," he said.
British summertime ends this weekend when clocks go back on Sunday.
But that streak could end this weekend as well.
The season, which has 14 matches for each of the league's eight teams, started July 11 and will end this weekend.
American military officials say the bombing could end this weekend.
But the cloak-and-dagger methods of many agents and team executives will end this weekend.