Truth is not its basis, but rather ego gratification.

So the ego gratification of finally getting to run a major merchant bank has to be the lure.

But it's more in the line of ego gratification.

But he didn't let this ego gratification interfere with his work ethic.

Beatty doesn't need the ego gratification of public politics.

"It is tempting because there is a lot of ego gratification about being involved in everything at the same time," he said.

In return they are sometimes satisfied with psychic rewards or the ego gratification of being a leader.

They provide the ego gratification to the money people.

You give up that instant ego gratification when you become an editor.

The reward system "could involve ego gratification," he said, rather than financial incentives.