It wasn't an easy sale for him, I can tell you.

And this or that is a much easier sale to make.

I don't think it's going to be an easy sale.

"The housing was an easy sale for us, it turned out," he said.

He noted that other assets had already been positioned for easier sale.

"But when they come out and try to price other things in Malibu, it's an easy sale," he said.

"The corporate thing has been the easiest sale of my life," he said.

These people would be an easy sale, but there are very very few of them.

He was still on a high from the easy sale he'd concluded within the hour.

By no means will it be an easy sale.