She noted that a response to political correctness as related to cooking and food consumption may have driven interest in the product.

To a large extent, of course, it was live television coverage that drove public interest in the first trial.

"Film has become a very important part of people's lives," Mr. Raymond said, adding that behind-the-scenes insights drive interest in the club.

"I used as the example how the Women's World Cup used cable to drive interest in broadcast."

The two shows will no longer even promote each other, but will seek to compete, hoping to drive interest in a rivalry.

This particularly drove interest in the technique in the open source community.

What drove interest in the Chongqing case was the uncanny ability of the homeowner to hold out for so long.

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services.

But what really promises to drive interest in Xylan is supply and demand.

Commercial musical recordings, popular literature, and other media, especially since the 1920s, have driven interest in shanties among land-folk.