Coke already dominates the overall soft drink market and has a sports drink of its own, Powerade, which is the nation's second most popular.

The new drink seems likely to create some sparks in the $50 billion domestic soft drink market.

While its core business is beer, the company also had a strong presence in the soft drink market in Latin America.

Next year, Brazil's soft drink market is expected to expand by 8 percent.

Private-label soft drinks now have about 12 percent of the total soft drink market, nearly the same level as their peak in 1994.

Fruit2o was introduced to compete not only with the bottled water market but also with the soft drink market.

As of 2005, Solo has a seven percent share of the Norwegian soft drink market.

In 1980, the company was fourth in the soft drink market in Mexico.

Within six months, Sudi broke five per cent of the carbonated drink market.

Japan is one of the most competitive soft drink markets in the world, with around 1,000 new products for sale each year.