Carbohydrates can be tough for some to stomach midrace, so electrolyte-only drinks are marketed as easy to digest.

The drink was also marketed in the Philadelphia metro area.

Launched in the United Kingdom in 1953, the drink was marketed with pioneering television advertisements.

In Southeast Asia, the drink is widely marketed as winter melon tea.

The drink is traditionally marketed as an energy drink and made with a variety of ingredients according to the vendor.

Athletic drinks, fortified with proteins and carbohydrates, are being marketed to the mainstream and can make a handy meal or snack.

The Code, which is supported throughout the industry, seeks to ensure that drinks are marketed in a socially responsible way and to an adult audience only.

The drink was marketed as a "texturally enhanced alternative beverage" but some consumers compared it to a portable lava lamp.

The drink was first marketed in 1997, and aimed primarily at more experienced drinkers.

The decision was based on the fact that the drinks were marketed only in western India, while Pepsico wanted to concentrate on its national brands.