It also drew advertisers - including automobile manufacturers - that had generally eschewed women's magazines.

The benefit has already drawn new advertisers to the magazine.

He also halved The Post's circulation of 6 million, seeking a "class rather than mass" audience to draw advertisers.

This ability to retain users' attention helps draw advertisers and vendors.

Collins, who was the lead strategist on the deal, said the agreement would help draw new advertisers and sponsors for the league.

Interestingly, this mix can help draw national advertisers to a new magazine.

The nation's three leading networks, meanwhile, are likely to lose growing numbers of the high-income and well-educated viewers that draw advertisers, the report says.

Already, there appears to be some evidence that Gannett's new weeklies have had trouble drawing local advertisers.

But cable channels continue to proliferate, single out new audiences and draw new advertisers.

Rather than charge for subscriptions, they want to draw large advertisers.