All the Chancellor has to do is wait until ebooks become the dominant medium.

Color transparency film became his dominant medium in the later 1960s.

The phenomenon may have something to do with the rise of film as the dominant medium for communal entertainment.

However, he was in a minority as television became the dominant medium of the twentieth century.

"But the dominant medium of our day is visual - film, television music videos," he added.

Groups like this locate the dominant medium and exploit it.

"There is no doubt that the Web has become the dominant medium in their lives."

This heralded the transformation of television into a popular and dominant medium.

By then, most readers had already seen these pictures on television, the newly dominant medium.

"That's not in any way to suggest we need anything other than brilliant commercials, because television is still the dominant medium," he added.