An explanation for the effect is provided by cognitive dissonance theory.

The experiment has also been used to illustrate cognitive dissonance theory and the power of authority.

The primary basis for the selective exposure assumption can be located within cognitive dissonance theory.

Yeah I was going to say this sounds exactly like cognitive dissonance theory.

An early study on cognitive dissonance theory shows that people indeed experience arousal when their behavior is inconsistent with their previous attitude.

Therefore, the cognitive dissonance theory is evident in this case.

According to cognitive dissonance theory, people are uncomfortable holding inconsistent ideas.

Forced compliance theory is essentially a subset of cognitive dissonance theory.

Cognitive dissonance theory describes the unpleasant feeling that results from believing two contrary ideas at the same time.

Forced compliance theory is being used as a mechanism to help aid in projections of cognitive dissonance theory.