It is a discount brand similar to Lakeport's other beers.

Last year, close to 40 percent of the 58.5 billion cigarettes Brown & Williamson sold were discount brands.

Over the last several years, discount brands have gained a larger share of the domestic market.

But Dell made its name as a discount brand in both markets.

Deep discount brands are taking a big piece of the market.

At present, I estimate the average price per pack of the legal discount brands is about $1.95.

Americans have demonstrated a willingness to experiment with discount brands since their introduction in the late 1970's.

And the potential market for discount brands is widening.

It is now used as a discount brand.

The problem is that brewers may not have the luxury of choice on whether to promote discount brands.