It's a discipline called corporate social marketing.

There is also a discipline called mathematical statistics, which is concerned with the theoretical basis of the subject.

There is even now an academic discipline called retail anthropology whose proponents can tell you exactly where, how, and why people shop the way they do.

This all comes under a new discipline called miniaturization.

She is also known for her role in the creation of the new scientific discipline, called educational neuroscience.

The graduate students they brought came from design, computer programming and sociology backgrounds to receive degrees in a new discipline called media arts and science.

Students who apply to the school can choose to attend one of seven disciplines, called academies.

It is something beautiful and mysterious precisely because there is not a specific discipline called architecture.

Some disciplines, called speed events, test how much the contestants can memorize in five minutes (record: 480 digits).

And medicines will be tailored to each individual, a discipline called pharmacogenomics.