This gives them a direct financial incentive to reduce pollution: doing so means lower taxes.

But studios don't have a direct incentive to care about awards.

But even where the tax code provides a direct incentive, its impact is unclear.

This creates a direct economic incentive to recycle more and to generate less waste.

In some ways it was a direct incentive to sin.

We support carbon trading, which gives airlines a direct financial incentive to reduce emissions.

A medical doctor even wrote "cocaine is often the direct incentive to the crime of rape by the negroes."

Because shareholders know all this, they try to give managers a direct incentive to care about profits and cost reduction.

The most direct incentive is to charge people by the amount of rubbish they put out.

Notices were served for using language which was a "direct incentive to violence and lawlessness."