Q. Many airlines are directing consumers to their own sites.

Five 30-second commercials will run through the first quarter of next year, accompanied by a Web site (www.onlycablecan.com) that can direct consumers to the Web site for their local cable provider.

Then, banners and 15 and 30-second video "pre-rolls" were deployed, with all communications directing consumers back to 2011Mediocrity.com.

It directs consumers to a Mediterranean Mark website that provides information on the health benefits of the diet pattern.

Instead, the company ran print ads featuring the word "sorry" and directed consumers to check out the commercial on its Web site.

She stood guard near the dressing rooms, directing would-be consumers and shoplifters.

By directing consumers to the "3 for £10" promotions, stores are hardly encouraging us to discover new wines.

Likewise, the Kraft cheese campaign directs consumers to a recipe-centric Web site, kraftcheese.com, an offshoot of kraftrecipes.com.

They direct consumers instantly to an optimized experience.

The work directs consumers and advertisers to the yellow pages phone line at 1-800-YB-Yellow.