In an interview to MTV, it was said that "... the concept of the video is the Peas' birth into the digital afterlife," Fergie said.

The digital afterlife: what happens in social media when we die?

Richard Watson, in his book Future files: the 5 trends that will shape the next 50 years, discussed "digital immortality" through internet records, and cited Svidersky, whose MySpace page would "remain, potentially forever" as her "digital afterlife".

His most recent columns invoke "nomophobia," the fear of losing a cell phone, the "digital afterlife," and the influence of social media on American politics.

Meanwhile, researchers are digging ever deeper into the archives of recorded music, giving a digital afterlife to sounds that might have vanished with the 20th century.

Ghost in the machine: our digital afterlife can be disconcerting to those we leave behind.

In a digital afterlife run by Disney-Mitsubishi, the protagonist is notified that his bills are unpaid, and so he is resurrected and invited to sign new agreements by which he becomes an employee serving the paying customers.