The United States home and personal care unit of Unilever said yesterday that it would switch the accounts of two large detergent brands between two roster agencies.

By comparison, the P.& G. super-concentrated liquids, which that company sells as "Ultra" varieties of its detergent brands, are about 22 percent more concentrated than their predecessors.

The company has several key detergent brands.

The detergent brand was founded by Muralidhar and Bimal Kumar Gyanchandani in 1987.

Continuing to think small, the Procter & Gamble Company yesterday introduced concentrated liquid versions of Tide, Cheer and its other detergent brands.

The United States home and personal care unit of Unilever has changed agencies for a third detergent brand.

Procter & Gamble introduced concentrated liquid versions of Tide, Cheer and its other detergent brands.

Rinso was launched in Indonesia as the nation's first detergent brand.

There's too much thought given to detergent brands, to how often to floss, to whether to have a two-minute egg or a three.

Once again, Procter & Gamble is a leading exponent of this philosophy, running as many as ten detergent brands in the US market.