All this designer underwear is $30.

He announced himself by telling everyone how to recognize him: "You might see Cam in designer underwear."

But because the designer underwear they specialize in is expensive, their 8 percent of the market accounts for 14 percent of the country's underwear dollars.

But that was before Mr. Klein had a line of designer underwear.

In the Saxon town of Mittelbach, Bruno Banani Underwear has carved out a name for itself in designer underwear.

"There is an obscenity here: selling designer underwear for little kids," he said.

"I wouldn't buy designer underwear for my kids."

Some, top right, echoed the men who wore their pants to expose their designer underwear.

Celebrities wearing designer underwear?

Wear designer underwear?