To accommodate the change, Hertz renamed its the loss, damage waiver.
About one-fifth of all renters always buy damage waivers at the car rental counter, a recent survey found.
The price includes fuel, damage waiver, helmsman's waterproofs, welcome pack (including flowers), car parking and tuition.
Take out your own damage excess waiver rather than using the usually more expensive and not comprehensive policy offered.
Most rentals allow 100 free miles a day, with a per-mile charge after than, and a basic collision damage waiver.
Their critics claim the companies raised their prices and put more pressure on consumers to buy because the damage waivers are money makers.
Bank of America is testing a damage waiver, though it charges customers up to $400 for the provision.
Thrifty calls its waiver the "physical damage waiver."
It is typical, when renting a car, to be offered various forms of supplemental insurance and/or damage waivers as an optional extra at additional cost.
It will now be known as the loss, damage waiver, or L.D.W.