customer value model

There are several methods and approaches used to create customer value models.

Customer value models are different from customer lifetime value models, which seek to quantify the value of a customer to its suppliers.

A customer value model (CVM) is a data-driven representation of the worth, in monetary terms, of what a company is doing or could do for its customers.

Many firms have been reported to use customer value models, including General Electric, Alcoa, W.W. Grainger, Qualcomm, Sonoco, BT Industries Group, Rockwell Automation, and Akzo Nobel.