lifetime value , LTV (Abkürzung)
customer lifetime value , CLV (Abkürzung)

"We have the ability to create an instant brand that will give us lifetime value."

"The lifetime value of that customer is pretty significant."

Far more hazardous is the enormous commercial pressure that builds with the idea of an individual's lifetime value.

With the lifetime value of a customer, it just doesn't work."

They consider the lifetime value of investments, future costs as well as current ones.

"We can predict the lifetime value of a customer based on the transactional data in just one visit," he said.

Unprofitable customers can have high customer lifetime values (and vice versa).

Netflix is far more likely to have a higher average lifetime value than the local video store.

Customer lifetime value is a multi-period calculation, usually stretching 3-7 years into the future.

Customer lifetime value is an important number because it represents an upper limit on spending to acquire new customers.

For customers, this enables the most precise form of optimization, provided they know the customer lifetime value.

A business must decide between optimizing prices, total sales, contribution margins, or even customer lifetime values.

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You can view a summary of our current contracts with lifetime values in excess of £80,000.00.

Lifetime value of a customer/cost per customer "

Currently, the scholarship allows up to $80 per credit hour for eligible students with a total lifetime value of $10,000.

People who focus on marketing strategy, various predictive techniques, and the customer's lifetime value can rise above myopia to a certain extent.

Customer equity is the total combined customer lifetime values of all of a company's customers.

"We believe the lifetime value of a customer is not one PC but many PC's," he said.

When margins and retention rates are constant, the following formula can be used to calculate the lifetime value of a customer relationship:

Discounting is an advanced topic that is frequently ignored in customer lifetime value calculations.

Lifetime value is typically used to judge the appropriateness of the costs of acquisition of a customer.

If you have a bigger share of the customer's shopping basket, the lifetime value of that customer to you increases.

Embracing lifetime value "

The forward-looking measure of the value to be derived by serving a customer is called customer lifetime value.