"My customers can see for themselves what I'm doing here," she says.

How customers see your product or service is also important.

Thus, customers could still see their total bills go up or down if the cost of gas changes.

Most customers, she said, do not see auto insurance as a political problem, however.

Potential customers will probably never see those sites far down on the lists.

Some customers could see their rates go up by 59 percent.

"And she did all this where the customers could see?"

"If the customers see value, they will continue to trade there," he said in an interview.

These customers would see their rates go up about 17 percent, according to most estimates.

So with a good idea of what the best deal is, many customers can then see an agent to work out the details.