The Turnaround Plan includes capacity building, more transparency and accountability, and better customer orientation.

Following a very strong sales strategy and customer orientation, several offices were prepared and spread over the most important European target markets.

As Babson's first straight-from-the-business-world president, he is injecting a customer orientation on campus.

Moreover, customer orientation was the most emphasized element of market orientation (see Narver & Slater 1990).

"Too many experienced people in this industry still have an administrative mindset rather than a customer orientation."

Total Customer Value Management represents a major shift in a company's strategic thinking from product orientation to customer orientation.

Examples could be competitiveness, expanding cooperation, growth, market development, or even more customer orientation (reduce of delivery times).

While important, these changes do not completely address the fundamental problem within the industry: the need for a more competitive customer orientation by drivers and owners.

The objective was to make the sector more efficient, to create a sustainable funding mechanism and to improve the customer orientation of service provision.

CSR has been found to encourage customer orientation among frontline employees.