The goal is to make potential customers believe a second, better product will be released soon.

Although many customers believe they are benefiting from free banking, research by Which?

You've probably heard the phrase the customer is always right but believe me it's not true.

The customer believes he is only negotiating the price and payments for the vehicle.

The customer called me, couldn't believe the price and hung up on me.

Q: Do your customers believe it will bring them money?

"We want customers to believe they took the world's greatest picture," he said.

We see him working at a gas station where a customer can't believe he speaks English.

Some major customers apparently believe the machine is worth buying.

When they get it from front-line employees rather than management, I think customers believe them.