"They're trying to give voting cultural cachet," Ms. Cox said of vote marketing in general.
Soul, a type of "in-group cultural cachet," was closely tied to black America's need for individual and group self-identification.
But they are not the only buildings to benefit from historical and cultural cachet.
Mr. Kohlmann set out to restore some cultural cachet to the event, whose television ratings were in free fall.
Israel presents itself in the international media as a democratic nation, using its cultural and intellectual cachet to drive tourism to the country.
This way, we can have the cultural cachet of regular moviegoers with none of the aggravation.
In the process the keepers of the Magic Kingdom lost much of their cultural cachet.
Wood's early success and cultural cachet didn't protect her from budget cuts and changes in management.
The network, itself a stately 25 years old, has suffered a decline in ratings and cultural cachet.
Starbucks, which has been trying to market cultural cachet with the same might it does coffee, is finally starting its own record label.