Because brands are crucial assets, however, both marketers and academic researchers have devised means to contemplate their value.

Besides their natural charisma, the bears have another crucial asset for a poster animal: location.

This position has made Beit Shean a crucial strategic asset throughout history.

Will the crucial asset be a subscriber base, a broadband electronic pipeline or a server full of movies, music and news?

A glint with the ability to "see" the past, Edie has become a crucial asset in the ongoing war.

People are almost certainly the most expensive and crucial assets under your control.

His strength is unbelievable and is a crucial asset in close-quarter exchanges.

But virtually all of these studies have a flaw, a crucial asset that is left out of the equation.

His cool-headedness was considered a crucial asset at that stage and later on the Eastern Front.

The hot sites are crucial assets to the big on-line networks, keeping keyboard-tapping customers on the line, running up metered time and revenues.