Moreover, many a Spanish dancer has headed a company like this one that has aimed at creative and theatrical presentations.

Any creative presentation of people and places has to decide what to put in and what to leave out.

"We actually ruled out a creative presentation and made it a review of agency capability."

The company has kept agencies off balance with such unpredictable tactics as inviting college students to evaluate the shops' creative presentations.

It's a fun atmosphere inside or out on the terrace, and the food and its creative presentation is always first-rate.

The final creative presentations in a review that began in July were made earlier this week.

As usual at such events, the oohs and aahs were saved for the creative presentation.

"They continued to assure us we 'blew them away' " in creative and strategic presentations that were part of the review, he added.

And its creative presentation makes one feel like a child in awe.

Still, there is a very fine line between creative presentation, co-production and production in this directly creative sense.