She then started to work in creative advertising and in translation for several years.

Marketing executives say that highly creative advertising is often ineffective in building a brand's identity.

Jimmy Smith is an American advertising creative and author.

Many - especially the smaller clients, the ones more willing to risk creative advertising - might turn elsewhere.

Indeed, through the decades the Polaroid name became synonymous with creative advertising.

Toyota believes that the competition leads to more creative advertising, a company spokesman said.

That has meant casting a wary eye on package-goods clients, which often find creative advertising too risky.

Franklin Automobile Company employed creative advertising over the years, including both print and promotional events.

I was in creative advertising for more than 20 years.

Before displaying the agency's creative advertising, which is appearing about a year after Wyse was assigned the account, those concerned with the magazine described it.