Each year, its release is widely anticipated and the identity of the cover boy is a tightly-guarded secret.
Hordge was made the cover boy of the September 2002 edition of track & Field News.
He has recently been the cover boy for Esquire, Sports Illustrated and Outside magazines.
Now Beltrán, whose numbers are right there with Wright's, is a cover boy, too, just a lot quieter.
"You may look like the cover boy for the Native American GQ, but there's no sense of you coming from a different culture?"
He was also the cover boy of the September 7 issue of Choices magazine.
How long until Wright, the Mets' 22-year-old cover boy, grows up and becomes like any other major leaguer?
There went the erstwhile cover boy.
Kiefer, then 17, was already a record-holding backstroke champion and a cover boy on many magazines.
"Usually I run six days a week," the magazine's leggy cover boy expounds.