cost per action , CPA (Abkürzung)

Click fraud is less likely in cost per action models.

Cost per Action - total campaign cost divided by number of successful actions.

Under the "cost per action" system, advertisers decide what they are willing to pay for a specific action, like a purchase or a software download.

The goal of predictive analytics is typically to lower the cost per order or cost per action.

Value attribution is also important for online marketing activities like affiliate marketing, which operates on a Cost per Action basis.

The pricing model of Pay-per-Call is a Cost Per Action model.

CPA: Cost per action quantifies costs for completing specified activities such as attracting a new customer or making a sale.

It specializes in "cost per action" or "cost-per-acquisition" (CPA) pricing models.

CPA (cost per action)

Clickbooth is a publisher affiliate network which sells online advertising in both Cost per action and Pay per click formats.

It is the first website exclusively using "cost per action" for shopping, and the first to give ad revenues to customers, by means of rebates on purchases.

FanSnap generates revenue through cost per click and cost per action advertising based upon its referral of users to such third-party ticket providers.

Cost Per Action (CPA)

Jellyfish shares some speculation among Microsoft thinkers that the current pay-per-click-focused advertising model may not be the optimal one, and wants to replace it with cost per action.

Traditionally, affiliate tracking software provides the means to track performance based online marketing, or Cost Per Lead and Cost Per Action.

Radio and TV stations also sometimes offer unsold inventory on a cost per action basis, but this form of advertising is most often referred to as "per inquiry."

Jellyfish.com was the Internet's first comparison shopping search engine to operate exclusively on a Cost Per Action (CPA) ad model.

Common forms of keyword advertising are known by many other terms including pay per click (PPC) and cost per action (CPA).

Cost per action advertising addresses the risk of CPM and CPC advertising by charging only by the lead.

Because of the two-way nature and trackability of the Internet, a whole new era of advertising, including pay for performance, cost per action, etc., can be created and can have enormous implications.

Value Per Action (VPA) refers to an online marketing business model similar to the Cost Per Action (CPA) model.

Typically, attribution data is used by marketers to plan future ad campaigns by analyzing which media placements (ads) were the most cost-effective as determined by metrics such as effective cost per action (eCPA).

It is a variant of the CPA (cost per action) model, where the advertiser pays the publisher and/or website owner in proportion to the number of actions committed by the readers or visitors to the website.

There are other types of payment including 'cost per action' (CPA), in which you will only pay for the advert when a desired 'call to action' has occurred, eg a product purchased or online form completed.

Cost per action (CPA) is a pricing model in which advertisers are charged based on pre-arranged action (a purchase, a view through, etc.), although a completed sale is the most common action used under the CPA model.