"I feel very passionate about this notion of how cost consciousness has affected us," he said.

And because they feel under the gun of health care's new cost consciousness, they are uniting in "physician practice management" enterprises.

"I think there is an increasing cost consciousness with the business over all."

We will increase emphasis on cost consciousness throughout the Group and continue to reduce overheads throughout 1993.

"The trends that have been driving and will continue to drive the industry are already in place: consolidation, cost consciousness and technology."

Though the outlook varied from company to company, a common thread was intense cost consciousness.

In almost every building project of any consequence, design ambitions and cost consciousness eventually collide.

This cost consciousness can be generated if you attend certain meetings yourself and lead a discussion about the price being paid for such activity.

Thus, cost consciousness is blunted by group membership.

"What's changing is the cost consciousness that we have in higher education," said Berkey, the provost, who has taken his children to games for years.