Maybelline is an American makeup brand sold worldwide and owned by the French cosmetics giant, L'Oréal.
Only a few of the cosmetics giants are making untraditional model selections.
Avon Products Inc., the cosmetics giant, has been accused by a competitor of digging through a trash bin to uncover trade secrets and confidential documents.
Japanese cosmetics giants, like Shiseido and Kao, have stormed onto the global scene.
L'Oreal is one of the few cosmetics giants strong in both high-end outlets like deparment stores as well as at mass-market retailers like drugstores.
Shiseido, a Japanese cosmetics giant, plans to boost exports, which currently take a mere 2% of its production.
This highly successful but ruthless businesswoman stands at the head of a rather unsavoury cosmetics giant in London.
Now they have ads from cosmetics giants like Procter & Gamble, sell "Curl Power!"
But Hearst said the cosmetics giant had pulled out because of an article in the September issue of Esquire.
Last week, Coty, the cosmetics giant, unveiled its collection, dating from 1904.