The ultimate goal of the corporate campaign is to force the targeted company to change its behavior and act responsibly going forward.

In the early going, that corporate campaign has faltered.

A corporate campaign, in which executives call on each other to be hosts of blood drives, will also be set up, he added.

"Any great corporate campaign is going to be a daunting task," he added.

Again, employer adaptations undercut the effectiveness of the corporate campaign.

This is where comprehensive campaign organizing programs come into existence and why I say not a corporate campaign.

A corporate campaign, per se, is too narrow in focus.

But other studies find that corporate campaigns are too staff-intensive and discourage member activism.

An all-print budget of $1 million will go toward corporate and trade campaigns.

An initial corporate campaign, carrying the theme, "This isn't the last time we'll be first," is running in newspapers and magazines.