The company is now focusing on the core markets and key products.
Young men are also the core market for video games.
It is one of our core markets and we want to be active here.
The station is focusing more on a core market of westernized listeners under 25 years.
The campaign was aimed at Nintendo's core market: teenage boys.
"You pick your core markets and that's where you should be."
The soccer players will appeal to the company's core market: boys, aged 3 to 9.
In the core market, the owners hope to open additional stores.
The series' success propelled the company's growth, but sales in its core market have sharply slowed.
"A digital darkroom is now our core market," he said.