And how do you dial in a cool factor?

There's kind of a cool factor along with the twin tips.

There's a cool factor involved in saying "I can see single molecules."

You'll have your own domain name, which is a cool factor anyway.

The cool factor, however, is as conspicuously absent from "Swing!"

PC game developers seem to focus more on the 'cool' factor.

For the moment, Caboodles seems to be winning on the cool factor.

"It's a subtle thing, but it feeds into the whole cool factor."

Flat-panel monitors have a higher "cool" factor than just about anything else you can plug into a personal computer.

It's not meant to be anything other than one additional very cool factor in a multifactor system.