While tobacco companies have abandoned most conventional advertising, they are using other means to get their point across.

Then again, it appeared on Craigslist, the online marketplace that has made its name by upending conventional classified advertising.

The site does not advertise or accept conventional advertising.

Some agencies are redefining themselves for what they believe is a new environment by giving up conventional advertising work.

It has been known for avoiding conventional advertising, instead relying on word of mouth.

"I'm not sure we could have achieved that through conventional advertising."

In urban areas, conventional advertising through middlemen was used alongside kidnapping.

Lester Wunderman's gold box sounded like a silly idea until he proved how much more effective it was than conventional advertising.

It was the toughest assignment I have ever undertaken and way beyond the realms of conventional advertising.

She said she reaches as many as 10 potential customers a day who would not have heard about her service through more conventional advertising.