On one prominent occasion, the word itself was part of a controversial advertisement.
A controversial anti-drunk driving advertisement in South Africa has threatened the public with rape in prison.
The magazine is yet another of the company's controversial advertisements.
He spoke in support of Meteor's controversial advertisement involving the ejection of an elderly lady from a party for not bringing a mobile phone as a gift.
Calvin Klein of Calvin Klein Jeans has also received media attention for its controversial advertisements in the mid-1990s.
On November 13, the campaign released a controversial advertisement called "Tough on Terror" in which a hypothetical terrorist attack occurs in a shopping mall.
It remains one of the most controversial political advertisements ever made.
Given the status of the ASAI some advertisers choose to continually ignore its rulings by running controversial advertisements purely to draw attention to their products and services.
This advertisement was called "a glorification of gang rape" and declared "one of the most controversial advertisements in fashion history," by Debonair Magazine.
The trade group also asked its members to keep the controversial advertisements at least 500 feet from schools, hospitals and houses of worship.