The accused include the publishers and distributors of two magazines that featured the controversial ad, the advertising agency, the two models and the photographers.

They produced a series of controversial ads for the fledgling magazine, which were banned in cinemas but later won two industry awards.

Art News South Africa reproduced both the controversial ad - removed from circulation after a short run, and a close-up of Marx's work.

In response Mac's pulled the more controversial ads and has stated that it intended WTF to refer to "What's the flavour?"

One controversial ad depicts Jarvik rowing, but due to insurance and other considerations, he did not row himself, and a body double was used.

By far the most controversial ad was the following:

In May 2012, a controversial ad made for the Argentine government by Young & Rubicam Argentina aired.

But the most controversial ad came from the Forrester camp, a week before the election.

Padgett ran controversial ads suggesting that Anderson would be soft on terrorism; the ads showed Anderson shaking hands with one of his former kidnappers.

The k-word was also used in the most controversial ad of the 1988 Presidential campaign.