Thus, the issue of making deals with content companies has quickly led to a kind of Catch-22 for Google.
Many content companies and trade organizations have started to embrace this view, but turning a ship this large takes years.
It is considered one of the fastest growing content companies to engage in India.
It was the first time Google has openly backed a content company by taking an equity stake.
Armstrong has tried to rebuild the business by buying content companies in the hope of building an attractive audience for advertisers.
This might work but i cant ever see content companies going for it.
And we've said all along that we're a content company.
"When we started, no one wanted to invest in content companies," he said.
I don't know of any content companies out there expanding their workforce.
You and your team have been quite explicit about how you do not want to be a content company per se.