Until the extension of the Ping River, the area had been a trading area and on a distribution route of goods and consumption products from the Pho estuary in Nakhon Sawan to Ban Tha Chin.

Hirschman and Holbrook's research in the hedonic consumption field first led Kathleen Lacher to began to explore music as a hedonic consumption product in the late 1980s.

But today CBF has a much more abrangent reach than that, and it totally fails in selling the Brazilian league as a viable consumption product (from Marcelao words I take it is the same in Argentina with AFA).

Mass consumption products lost their original recreational and emotional personality.