In other words, the amount of red meat consumption is much more important that food miles.
In recent years, health concerns have been raised about the consumption of meat.
"These products have the potential to once again increase per capita meat consumption," he said.
I call on the Commission to develop a plan for the reduction of meat consumption.
He has cut back on his meat consumption and switched to vegetables.
The Soviets have been trying to increase meat consumption in an effort to raise the standard of living.
"We've already reduced our meat consumption by a third but there's a lot of room to decrease it more."
A major reason for this is consumer attitude shift from consumption of red meat to white.
It questions the dangers of red meat consumption and pesticides.
The global population is growing and getting richer - which implies a significant increase in meat consumption.