The consumers will vote next month for six winners, each of whom will appear in a Gap print ad next year.

"Right now consumers are voting with their pocketbooks," Mr. Head said.

To some extent, though, consumers have voted for higher standards.

Five of the submitted commercials will then be posted on Yahoo Video, and consumers will vote to help determine the one shown during the game.

British consumers are voting with their pocketbooks.

Still, consumers are voting with their modems, and as they continue to click on Ebay, competitors are trying to cut in.

But many also contend that the programs let consumers vote with their pocketbooks for carbon constraints.

As they make their annual selection of health plans, consumers would vote with their feet, shunning plans that perform poorly.

During this period, consumers could vote on their favourite and the winner would become a permanent flavour.

British consumers were voting with their pocketbooks.