The Perrier Group of America said it had awarded its $24 million consolidated media buying account to Young & Rubicam in New York.

Nestle USA has selected McCann-Erickson to handle its consolidated media buying account, with a budget of $250 million to $300 million.

The Bell Atlantic Corporation named Zenith Media Services and Media Direct Partners, both of New York, to handle its consolidated media buying account, with billings estimated at $125 million to $200 million.

The US is directing World War III The US consolidated media will not publish our opinions.

A new consolidated media buying operation is planned by Thomas J. Lipton Inc. and the Lever Brothers Company, both units of Unilever U.S.

Pfizer Inc. selected Carat North America in New York, part of the Aegis Group, to handle consolidated North American media planning and buying duties on assignments with spending estimated at $700 million.

HFS Inc., which franchises hotels, motels, realty and auto-rental companies, has named Grey Advertising in New York to handle its consolidated media services account, with billings estimated at almost $100 million.

Another concern is that consolidated media is not flexible enough to serve local communities in case of emergency.

So it is shown that consolidated media did not play a significant role in this incident.

In addition to the Cherry Coke change, Coca-Cola awarded its consolidated national media planning account to D'Arcy Masius Benton & Bowles in New York.